Glossary

Adds an extra layer of security to protect user accounts beyond just passwords.

Compares two versions of a webpage or app to determine which performs better.

Creating and managing multiple online accounts systematically.

Allows website owners to earn money by displaying targeted ads on their content.

Promotes products or services for a commission, leveraging digital platforms to drive sales.

Software entity that performs tasks autonomously using artificial intelligence.

Process of teaching artificial intelligence systems using data to improve their performance and decision-making.

Technology that identifies and blocks automated access to websites.

Measures and methods to prevent automated data extraction from websites.

Enables communication between different software applications.

Enhances app visibility in app stores to boost downloads and user engagement.

Business transactions between companies.

Refers to businesses selling products or services directly to consumers.

Digital images or animations displayed on websites to promote products or services.

High-performance physical server without virtualization, used for direct hardware access.

Simplifies parsing and extracting data from HTML and XML files in Python.

Allows advertisers to display targeted ads on Microsoft's search engine and partner sites.

Unscrupulous methods used to improve a website's search engine ranking.

Automated systems that run multiple bots to perform tasks online.

Method to evaluate and score bots based on their behavior and characteristics.

Enables software to control web browsers, automating repetitive tasks and interactions on websites.

Identifies and tracks individual devices across the internet using unique browser and system attributes.

Separates internet browsing from local computing environments to enhance security and prevent malware infections.

Ensures secure and isolated browsing environments for enhanced online safety.

Techniques to efficiently store and retrieve data for faster performance.

A technique used to track online users by drawing unique patterns on an HTML5 canvas.

Verifies human users on websites through puzzles or tasks machines struggle to complete.

Distributes web content across multiple servers worldwide to speed up delivery and improve user experience.

Experimental version of Google Chrome for developers and advanced users.

Adds extra features and functionality to the Google Chrome browser through downloadable software modules.

Delivers on-demand computing resources over the internet, enabling flexible and scalable IT solutions.

Service to enhance website security and performance.

Replicates the functionality of gaming consoles on different hardware, enabling players to enjoy classic titles on modern devices.

A technology that packages an application and its dependencies together in a virtual container.

Strategically creates and distributes valuable, relevant content to attract and retain a target audience.

Improve website performance and increase the percentage of visitors who complete desired actions.

Cookie management involves controlling and organizing the cookies stored on your browser for better privacy and performance.

Allows web applications to securely access resources from different domains, enhancing functionality while maintaining security.

Cost Per Click (CPC) is a digital advertising model where advertisers pay for each click on their ads.

Measure ad effectiveness by the cost per thousand impressions metric.

Limits CPU speed to prevent overheating and save power.

A program designed to automatically browse and collect information from the internet.

Helps businesses track and manage interactions with customers and potential clients throughout the sales cycle.

Automate repetitive tasks by scheduling scripts to run at specified times.

Identifies specific HTML elements for styling or manipulation in web development.

A CSV file is a plain text format used to store tabular data, allowing for easy organization and exchange of information between systems.

Prompts users to take a specific action, guiding them towards desired outcomes in digital marketing and web design.

Measures the percentage of people who click on a specific link or call to action out of the total number who view it.

Hidden online traffic sources that are difficult to track using traditional analytics.

Extracting data from websites and transforming it into a structured format.

Provides a fast, cost-effective intermediary between users and the internet, offering anonymity and improved access to online content.

A security solution that protects websites from malicious bots and cyber threats.

Combines software development and IT operations to enhance efficiency, collaboration, and product delivery speed.

Unique data used to identify devices and users online.

Using digital channels to promote products and services.

Translates human-readable domain names into numerical IP addresses, enabling internet navigation.

A powerful platform for developing, shipping, and running applications using containerization.

Allows developers to modify web page content, structure, and style dynamically using JavaScript.

Retail fulfillment method where a store doesn't keep products it sells in stock.

Buying and selling goods or services online.

Measures audience interaction with content across social media and digital platforms.

Refers to the process of anticipating, detecting, and resolving issues in software applications.

Involves extracting data from various sources, transforming it for consistency, and loading it into a target system for analysis.

Digital advertising solution enabling targeted marketing on Facebook.

Techniques to disguise or alter digital fingerprints to bypass detection systems.

A security system that monitors and controls incoming and outgoing network traffic.

The act of faking a device's location to access content or services restricted by geographic boundaries.

Allows businesses to display targeted ads on Google's search results and partner websites to reach potential customers.

Tracks and reports website traffic to help businesses understand and optimize their online presence.

Refers to a punishment imposed by Google on websites that violate its webmaster guidelines, resulting in reduced search visibility.

SEO tactics that blend both ethical and unethical practices.

A plan to launch a product successfully in the market.

hCaptcha is a widely-used captcha service that helps verify that a user is human and not a bot, ensuring secure interactions on websites.

Understanding how to alter HTTP headers to manage data between clients and servers.

Displays a visible user interface while allowing programmatic control for web automation and testing.

A headless browser runs without a graphical user interface, used for automation and testing.

Acts as a decoy to lure and trap cybercriminals, providing valuable insights into hacking techniques and patterns.

Standard protocol for transferring data over the web.

Secure protocol for encrypted web communication.

Mimics natural human actions and patterns in digital interactions and automated processes.

Microsoft virtualization technology for running multiple virtual machines on a single physical server.

A metric that counts how often content is displayed to users.

Provides a private browsing experience by not saving history, cookies, or form data locally.

Efficiently extracts and updates only new or modified web data, optimizing resource usage and maintaining data freshness.

Allows businesses to promote products or services to a targeted audience on the popular social media platform.

Identifies devices on a network, allowing them to communicate.

Managing how often your IP address changes to avoid detection and maintain privacy.

Proxy servers provided by Internet Service Providers to enhance browsing privacy and performance.

Understand the risks and prevention methods for JavaScript Injection in web development.

Lightweight data format for easy data exchange.

A KPI is a measurable value that demonstrates how effectively a company is achieving key business objectives.

Process of attracting and converting potential customers into leads.

Harness targeted advertising to connect with professionals on LinkedIn.

Distributes network traffic across multiple servers to optimize resource use, maximize throughput, and ensure high availability.

Optimizes online presence to attract local customers through targeted search engine strategies.

Leverages software to streamline and automate repetitive marketing tasks, enhancing efficiency and personalization.

Uncover insights to make informed marketing decisions.

Techniques and processes for controlling and coordinating computer memory.

Proxies that route internet traffic through mobile devices for anonymity and bypassing restrictions.

Running virtual machines inside other virtual machines.

Slowing down the internet speed intentionally to manage network traffic.

Unique digital assets verified using blockchain technology.

Seamless customer experience across multiple channels.

Measure of how many people see your content naturally.

Measures the number of unique users who see your paid advertisements.

Analyzes and interprets structured input data to enable further processing or execution by computers.

Enhances speed, efficiency, and resource utilization of software, websites, or systems to improve overall performance and user experience.

Tailors content, products, or experiences to individual users based on their preferences, behaviors, and characteristics.

Automates browser interactions for testing and web scraping across multiple browsers and platforms.

Online advertising model where advertisers pay each time a user clicks on their ad.

Enhances security and stability by separating processes in a computing environment.

Strategically placing a product in the market to target the right audience and stand out from competitors.

Copying and replicating user profiles for various online activities.

Progressive Web Apps are web applications that use modern web capabilities to deliver an app-like experience.

A proxy acts as an intermediary between a user and the internet, enhancing privacy and security.

Analyzes consumers' personalities, values, attitudes, interests, and lifestyles to understand their behavior and motivations.

Tool for automating web browsing tasks with Node.js.

A method to send messages directly to users' devices, keeping them informed and engaged.

QEMU is an open-source emulator and virtualizer used to run operating systems and applications.

Evaluation metric that assesses the quality of online ads and keywords.

Control the frequency of network requests to enhance system performance and security.

Securely access and control remote computers over a network.

reCAPTCHA is a security measure that protects websites from spam and abuse by requiring users to confirm they are human.

Recommends a product, service, or individual to others, often leading to new business opportunities or connections.

Defines patterns to search, manipulate, and validate strings of text in various programming and data processing tasks.

Enables users to connect to and control computers or networks from a distant location, facilitating remote work and resource sharing.

Solving issues in a software system from a different location.

Software that converts web code into visual content on a screen.

Controlling and modifying network requests for better web interaction.

Masks user's IP address with a real residential IP, enhancing anonymity and access to geo-restricted content.

Measures the revenue generated per dollar spent on advertising.

Instructs search engine crawlers which parts of a website to access or avoid, influencing indexing and visibility.

Delivers software applications over the internet, eliminating the need for local installation and maintenance.

Creates isolated environments to test untrusted programs or code without risking harm to the main system.

Ability to grow and manage increased demand efficiently.

A tool for extracting data from websites through automated requests.

An open-source web crawling framework for Python used for extracting data from websites.

Defines the clarity and detail of an image displayed on a screen.

Automates web browsers for testing and scraping, supporting multiple programming languages and browser types.

Techniques to improve website visibility on search engines.

Acts as a proxy between web applications, the browser, and the network to enable offline functionality and improve performance.

Ensures secure and efficient web interactions by managing user sessions.

A shadowban limits a user's online presence without their knowledge.

Helps search engines understand your website structure for better indexing.

Snapshot captures the state of a system or data at a specific point in time.

Automated software for purchasing limited edition sneakers online.

Monitors and analyzes online conversations about a brand, product, or industry to gain valuable consumer insights.

Streamlines social media tasks using software tools to schedule posts, analyze performance, and manage multiple accounts efficiently.

Leverages social platforms to connect with audiences, build brand awareness, and drive business growth through targeted content and engagement.

Measure the success and impact of social media efforts in terms of financial returns and business value.

Encrypts data transmitted between a user's browser and a website, ensuring secure and private online communications.

The group of people most likely to be interested in your products or services.

The foundational protocol suite for the internet, ensuring data transmission and network communication.

TLS ensures secure and encrypted communication over the internet.

A network that enhances privacy and security by routing internet traffic through multiple servers.

Evaluates a machine's ability to exhibit intelligent behavior indistinguishable from a human in a conversation.

Promotes brands, products, or services through paid content on the Twitter platform to reach targeted audiences.

UDP (User Datagram Protocol) is a communication protocol used in computer networks. It's known for its speed and efficiency in transmitting data.

Serves as a unique address for locating and accessing resources on the internet.

User agents help servers identify and interact with client applications.

Content created by users rather than brands.

Remote professional providing administrative support services.

Creates a simulated computer environment within a physical machine, allowing multiple operating systems to run simultaneously.

Powerful open-source virtualization software for running multiple operating systems on a single device.

Process of creating virtual versions of physical resources like servers and storage.

Software for virtualization that allows multiple virtual machines on a single physical machine.

Allows users to view and control a remote computer's desktop environment over a network connection.

Creates a secure, encrypted connection between your device and the internet, enhancing privacy and bypassing geographical restrictions.

Provides a virtual server environment with dedicated resources, offering greater control and flexibility than shared hosting.

Custom elements and encapsulated functionality for web applications.

A web hook is a method for one application to send real-time data to another when an event occurs.

Process of extracting data from websites.

Provides a binary instruction format for efficient execution of code in web browsers, enhancing performance and capabilities.

A tool for automating web application testing and interactions.

Enables creation of interactive 2D and 3D graphics directly in web browsers without additional plugins.

A technology enabling real-time communication over web browsers.

Enables real-time, two-way communication between web browsers and servers, facilitating instant data exchange without constant polling.

Ethical practices for improving website rankings in search engines.

Understanding how to process and manipulate XML data.

XPath is a syntax for selecting nodes in an XML document.